FACEBOOK ADVERTISING SERVICES


Social Media Marketing for Small Businesses

Facebook has over 1.79 billion unique monthly active users spending at least 40 minutes per day on the site. Facebook ads give business owners the power to finely target and reach a specific consumer market, all without breaking the bank on their marketing budget. Zemola’s Facebook advertising services help businesses of all sizes transform their digital marketing strategies by:

  • Generating higher Facebook engagement on organic and boosted posts
  • Increasing referral traffic to your website from Facebook
  • Creating a solid fan base of returning customers
  • Collecting data—including contact information—about new and prospective customers
  • Driving conversions through dynamic buyer-stage marketing
  
  • FREESOCIAL MEDIA ANALYSIS
  • ENTER YOUR WEBSITE TO SEE IF YOU COULD BENEFIT FROM
    ADDITIONAL SOCIAL MEDIA.

Our Facebook Marketing Process

Our process for Facebook is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outperforming you in audience size and engagement
  • Analyzing content and messaging that performs well in your industry

2CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

  • Researching content that has high engagement with your audience
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

3CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Split-testing ad copy
  • Reporting and improving paid social ads

4TRACKING YOUR SOCIAL CAMPAIGNS

  • Tracking your audience and reach
  • Tracking engagement rates
  • Tracking click-through-rate and leads
  • Tracking your ROI on paid social campaigns

5MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN

  • Managing and tweaking parameters for each campaign
  • Monitoring engagement and interaction from customer base
  • Monitoring engagement, leads, and sales from campaigns
  • Building your audience across appropriate social channels

6ADVANCED EMAIL MARKETING STRATEGIES

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!